Hi, I’m Ilyass.

A performance-driven copywriter who knows that in today’s overcrowded market,

“good enough” isn’t even close to good enough.

Today, I’m tearing down what I call “COVIDWRITING”—That bland, lifeless copy that’s spread across the internet like a virus.

You know what I mean: big promises with zero substance, emails and sales pages collecting digital dust.

The kind of copy that looks nice but does nothing to make your audience feel.

In this letter, I’m going to show you the truth: why most copy falls flat (even when it sounds “good”)

And the simple system I use to slice through the noise—With words that don’t just sound nice but actually drive results.

If you’re like most business owners, you’re probably thinking,

“Here we go—another copywriter claiming they’ll ‘transform’ my business overnight…”

And honestly? I don't blame you.

The internet is swamped with “experts” making big promises and delivering,

The truth is, most of these “copy pros” are peddling the same copy-paste fluff to every brand.

They promise high-quality, results-driven copy,

But what they’re really delivering is a watered-down, one-size-fits-all message that has zero staying power.

That’s why your emails sit unread and your sales pages look like ghost towns.

It’s not that your product isn’t valuable—it’s that the words meant to sell it are flatlined, lost in a sea of sameness.

If you’re like most business owners, you’re probably thinking,

“Here we go—another copywriter claiming they’ll ‘transform’ my business overnight…”

And honestly? I don't blame you.

The internet is swamped with “experts” making big promises and delivering,

The truth is, most of these “copy pros” are peddling the same copy-paste fluff to every brand.

They promise high-quality, results-driven copy,

But what they’re really delivering is a watered-down, one-size-fits-all message that has zero staying power.

That’s why your emails sit unread and your sales pages look like ghost towns.

It’s not that your product isn’t valuable—it’s that the words meant to sell it are flatlined, lost in a sea of sameness.

If you’re like most business owners, you’re probably thinking,

“Here we go—another copywriter claiming they’ll ‘transform’ my business overnight…”

And honestly? I don't blame you.

The internet is swamped with “experts” making big promises and delivering,

Well…let’s just say “average” would be generous.

The truth is, most of these “copy pros” are peddling the same copy-paste fluff to every brand.

They promise high-quality, results-driven copy,

But what they’re really delivering is a watered-down, one-size-fits-all message that has zero staying power.

That’s why your emails sit unread and your sales pages look like ghost towns.

It’s not that your product isn’t valuable—it’s that the words meant to sell it are flatlined, lost in a sea of sameness.

Let’s be clear—most copy out there is dead on arrival.

It’s not because your product isn’t valuable; it’s because the words are limp.

Too many “writers” are out here recycling lines for every brand on their list, hoping a few buzzwords will do the heavy lifting.

But let’s get real—how often have you read a piece of copy that made you actually stop and think, “Yes, this is what I need”?

Not often right? And that’s the issue.

They’re treating copy like it’s a game of Mad Libs...

Filling in blanks without any sense of who you are, who you’re trying to reach, or what actually matters to your audience.

This isn’t about “cool” words or clever hooks.

Anyone can string together some catchy phrases, but real copy?

The kind that makes your audience feel something and act on it?

That’s the kind of copy that’s rare to find.

My job isn’t to impress—it’s to make your reader feel understood.

As John Carlton says, “Your job is to be a sales detective.”

And as Clayton Makepeace put it, “Great marketing starts with knowing your customers better than they know themselves.”

This is more than writing words—it’s about getting into the head of your audience, uncovering what keeps them up at night, and showing them why you have the only solution.

Because people buy when they see their story in your message—not because of fancy words or inflated promises.

The Deep Dive – I start by getting under the skin of your brand and audience. This isn’t a superficial brush-up on your target demographics—I go into the pain, the fears, the unspoken dreams of your audience. This is where most copy fails because it stops at the surface.

Message Mastery – Next, I build the core message that speaks directly to what your audience needs to hear—not a generic spiel, but a message crafted so your ideal customer feels like it was written for them.

Conversion Amplification – Finally, I shape every single word to drive action. Copy that doesn’t just “look nice” on the page—it gets your audience clicking, signing up, and buying

First Call – A quick, straight-to-the-point call to dive deep into your brand’s goals and your audience’s needs. We’ll talk through what’s blocking you now, and how we can use high-impact copy to break through.

Custom Strategy – After our call, I’ll craft a custom roadmap for your brand. No templates, no shortcuts. Just a strategy that’s built specifically for your goals and your audience.

Implementation and Testing – Once the copy is live, we’ll track, refine, and adjust based on real results to ensure it performs exactly as we’ve planned.

COVID-WRITING